Get ready to say goodbye to the finance overwhelm and say hello to confidence and clarity in your numbers!


After all, creatives + finances don’t mix, right? 


You’re wondering what the heck you’re doing wrong because on the outside your business looks successful, but something inside you feels “off.” You have money, but you don’t want your business to be this exhausting forever. You're craving work/life balance, but feel kind of trapped.

You’re constantly watching what everyone else is doing [ahem..VIP days, associates, mini sessions, you know the things] and you’re afraid to say no because… it’s income, right? Not to mention how hard it is to know the right way to price or invest strategically so you can build a team or finally create that passive income project that’s been on the backburner forever.

You’ve got traction, your clients are paying you good money, maybe you even have a bookkeeper, but you still feel like something’s missing. You want to understand what’s happening with your money and you want to make wise financial decisions, but nobody ever taught you how.

sound familiar?

Imagine knowing exactly how much you can pay yourself, how much your business can spend and ZERO stress about whether you’ll have enough money to pay your taxes. You could start the year with the kind of clarity and confidence you thought was reserved for accountants while you spend more of your precious time and energy on the work that lights you up.


and dozens more!

If you want to build a healthy business that serves you in all areas of life, you’ve got to get your finances under control.

Financial freedom might take a little sweat and maybe even some tears, but you really can do this.

That truly 1000% if I can beat the finance overwhelm with a true creative, allergic-to-numbers brain, YOU CAN TOO.

What does that mean for you?

I AM the stereotypical creative who has a zillion ideas, is easily distracted by pretty things and still uses her fingers to count sometimes. 🤪 And yet, at the same time, knowing my numbers has allowed me to take 2 maternity leaves in 2 years, get significant quarterly bonuses, take multiple all inclusive vacations, and even have a guilt-free monthly coffee budget. Even with all that + multiple raises, I haven’t taken a paycut since I started paying myself monthly 6 years ago.  

Finances did not come naturally to me. 

I need you to know something.



"The confidence and knowledge that I gained from this program is unmatched. It is/was the most important and best investment I have made for my business to date."



"I'm not afraid to look at my numbers anymore. I actually feel in control when I look at my finances. That's freedom!!!"



"For the first time in business - and maybe the first time in adulthood - I know that while math still isn't my jam, I can and do know my numbers enough to make sound financial decisions."


a self-paced course + online community so you can confidently manage your money, give yourself a raise and make the right financial decisions in your business.

Creative Income Cure


In Creative Income Cure, I will guide you through the same exact process I use in my business to quickly get you UNSTUCK and ON TRACK with your finances so you can grow your bottom line in a healthy, simple + doable way.

What to do with every payment to make sure you’re covering your costs, paying yourself and saving for future payments, education + investments

Crystal Clear Payment Organization

The best way to manage and separate your personal and business finances so everything goes to the right place + simplifies tax season

Personal & Business Money Management

How to identify a clear and unique-to-you definition of success that gets you excited to prioritize what matters most and directly affects your financial decisions

Your Definition of Success

Here's what you'll learn.

My hot take on pricing to cover costs, pay yourself and profit every single time

Pricing Profitably

A clear breakdown of the bank accounts you need and your weekly, monthly, quarterly and annual finance tasks to stay on top of things so you can keep growing your income strategically

How to Manage Your Bank Accounts + Finance Tasks

Pretty spreadsheets that do the math for you and bring life-changing clarity to your finances

Life-Changing Spreadsheets

The tools + process to help you think through any financial decision so you can make the right choices

Tools for Sustainable Financial stability

How to know what you can spend on outsourcing, investments and upgrades in your business

Responsible business spending

How to plan + project your income across months + years at a time to carry you through slow seasons 

How to plan for slow seasons

When you’ve got the right goal and the strategy and structure to support it, you’ll finally see that you really, truly are capable of understanding AND managing your numbers…and you might even kind of like it! ;) 

Experience + maintain the joy of financial freedom with a long-term strategy you can actually keep up with


You don’t have an accountant’s brain, so why are you trying to function like one? Put structure in place that makes sense to you as a creative, so you can actually follow through.

Build clear structures to manage your money and guide your spending


It’s time to reframe your mindset about credit, profit, cash + debt so you can pay yourself and your bills with confidence

Catch the vision of a cash + percentage-based business that guarantees profit


We need to stop basing our view of ourselves on what success looks like for other people and actually work our business finances around the picture of life we personally dream of!

Clarify what success means to you


Throughout the course, you'll learn (+implement!) the 4 stages of the Creative Income Cure Formula to turn your money problems into money confidence at any stage in business.

The Formula

You'll have 24/7 access to a private online community for feedback, accountability + real relationships with the other like-minded women going through the same exact content!


At the end of every module, you will have homework with clear action items to put what you’re learning into practice right away! If you follow the steps, you’ll finish the course with a clear finance plan in place!


Math is hard! Spreadsheets are God's gift to the creative, allergic-to-numbers brain (like mine!) You'll get exclusive access to ALL the spreadsheets and worksheets I use to get the clarity you need in your finances throughout the course!


I will walk you through the principles and details of my Creative Income Cure formula and show you exactly how to implement every single step. You’ll also get detailed video walkthroughs of the spreadsheets you’ll be using!


so what does this actually look like?



Enroll today to FINALLY get your finances in order + working FOR you!

access to paid 1:1 sessions and group cohorts

Likeminded + safe private online community

Clear + paced homework with suggested schedules

free quarterly live office hour video calls with Val

PRETTY tools + templates with how-to videos and PDFs

Bite-sized video modules (most 30 minutes or less)

Your lifetime access includes:

How to make the most of your investment with suggested schedules


The first step to financial freedom is defining your version of success!


Before we get into the nitty gritty of our numbers, we need to check our mindset.


Your business and personal finances need to work together to bring you control and freedom with your money!

Personal Finances 101

Learn to take control of your personal money and determine the salary your business needs to provide!

How to Budget

Catch the vision of a cash + percentage based business that guarantees profit!

Business Finances 101

Learn how to set the percentages that will allow you to pay yourself monthly, cover your costs, never stress about taxes, and profit every time!

Setting your Percentages

Hear my hot take on pricing to cover costs, pay yourself and profit every single time WHILE still living your life!


Get a feel for the bank accounts you’ll need and how to prioritize paying yourself and saving to minimize confusion and stress!

Bank Accounts + Paying Yourself

Get my best tips for finding the right people to work with as you put your new finance system in place!

Choosing Your Partners

Learn what to do with the money you have now and what to do when new payments come in!

Bank Transfers + Dispersements

Learn how to think through and process important financial decisions and how the heck you’re actually going to keep up with all this!

Finance Decisions + Follow Through


“I literally can’t imagine operating without my new system. I now have clarity in what’s going on, what I need to do, and the tools to make the best financial choices in the future as my business continuously grows and evolves, all thanks to Val. This is needed for literally everybody in my opinion.”

"This is needed for literally everybody in my opinion."


"Val is a great teacher. Relatable and nurturing. Capable of breaking down difficult topics and conversations into manageable actions. She has helped us on our journey more than we could have expected. We felt like it could have been easy to be "robotic" or be a little doom and gloomy because we're talking about financials, processes, and spreadsheets. But it never felt that way to us. It felt fun and light while still delivering solid information."

"Val is a great teacher."


"I was feeling lost when it came to finances and my business. CIC gave me so much clarity and helped establish a game plan. I loved your ability to explain things in a non-intimidating way. Numbers and finances can be a very stressful topic, but you made me feel comfortable and not once did I feel judged by you. They say 80% of small businesses don't make it past year 5, and thanks to you I know I can and I will!"

"I loved your ability to explain things in a non-intimidating way."


“Budgeting has never come easy for me, and still doesn’t, but focusing on finances with you has changed my entire perspective. Having a spreadsheet to go back to and save hours of time rebuilding what I’ve already built once was so helpful! I don’t fear my numbers anymore, making my success so much better!”

"I don't fear numbers anymore!"

Say no more, I’m in!

Are you in?!

Clear, Paced Homework + Accountability

24/7 Access to Private Online Community

16+ Video Training Modules

a self-paced online course + community where I'll walk you through every step to ditch the numbers overwhelm, manage your money, and grow your bottom line with confidence.

So you probably want the details, right? 

Enroll Now

Get started today for $167


3 payments of

payment plan


Pay in full upfront

Enroll Now


One payment of

one and done

you'll be able to choose the option that works for you!

your investment




"It was enlightening how much control and structure I can have with my money - having it broken down makes it all less scary!"



"I feel so much more at peace with my financials."



"Just do it! You will gain so much peace of mind. As a business owner, YOU can be a priority; you can pay yourself and allow yourself to get a bonus and/or raise!"



"I wasn’t a big math or numbers girl, but I feel more confident in finances than ever before. "



"I was able to take 12 less weddings for my team and profit more than ever because of what you taught me!"



"Val has made me EXCITED about numbers and money and things I never thought I would everrrr feel excited about."


Abbey + Courtney

"You were a small biz lifesaver! It's a must from an investment standpoint, in my opinion."



"Val's approach has empowered me to organize my finances in a way that serves my life without working more. I really feel like a CEO now."

Wedding Photographer + COACH


"It brought a lot of clarity for me to make really confident decisions."

You are no different from the amazing creative women I've coached to achieve financial stability. Are you next?

Sometimes you just need that focused 1:1 attention from a coach to work through your specific situation. You’ll have access to book paid 1:1 sessions when my limited slots become available!

Access to 1:1 Calls with Val

Once a quarter you can jump onto a live office hours call with me to get your questions answered and to hear what others are asking!

Group Office Hours with Val

To set you up for success, you can sign up for accountability matchups to help keep each other on track and to have a 1:1 context for coworking, troubleshooting and friendship. Accountability is an incredibly powerful thing! 

Accountability Matchups

Wait, there’s more? Yeah girl!

The Bonuses

Brand + Web Designer


"For the first time in a long time, I didn’t feel alone in my business or my finances. Val (being a creative herself) understands how a creative brain works. She took us through every part of her process and showed us exactly how to adapt that process to our specific niche.”

I’m ready, sign me up!

I believe your creative brain is totally capable of managing your numbers like a boss.


"For the first time in business - and maybe the first time in adulthood - I know that while math still isn't my jam, I can and do know my numbers enough to make sound financial decisions.

The way Val combines practical tools and resources with bigger-picture financial goal-setting is tangible and approachable and helped to push me forward in truly defining what success means to me, both financially and otherwise.

I continue to feel surprised that despite not being "good" at math, I can run a nearly six-figure business effectively, simply by following a model that's built for creatives like me.

Val is extraordinarily patient and compassionate, and she doesn't hesitate to hold your hand, keep you accountable, and push you to dive deeper."

Think of me as your business strategist & BFF all in one ;) Some even call me their “business therapist.”

A recovered overspender turned business coach.

Hi! I'm Val.

I made a lot of mistakes in those first years (like, a lot of mistakes), but honestly, all those hard lessons ultimately led me to building a healthy business that actually pays!

And now, I help women like you (yes, even with a creative right-brain!) work your numbers around your life and experience the kind of financial freedom that makes all the hard work worth it!

I spent my first 10 years as a photographer overworking, overspending and learning a LOT about business the hard way. I had no clue how to properly manage my finances or really anything in my business for that matter.

This is me! I’m in!

Humility, willingness to learn, trust the process and a resolve to DO THE WORK are essential and so rewarding!

You value quality over quantity and genuinely want to build and implement healthy business practices. 

You're craving a healthy business

You’re not looking for a get-rich-quick solution, you’re in it for the long haul because you’re passionate about what you do and serving others well. 

You need a sustainable solution

You’ve seen that more clients and more money don’t just solve your money problems

More $$$ isn't always the answer

Your brain seems to hate numbers but you KNOW you have to get it under control

Your brain hates numbers

You know there HAS to be a way to pay yourself year-round, but just need someone to show you how.

You want consistent paychecks

You know you have some serious potential, but money seems to always be standing in the way of your big growth dreams.

Money's getting in the way of your growth

You’re so good at what you do, but feel ill-equipped when it comes to anything money-related.

You're Ill-equipped with Money

I believe in a good fit, so let’s make sure CIC is for you!


No-strings-attached, I truly want what's best for you!

I totally get it - let's chat on Voxer!

still not 100% sure?

I'm ready for this!


24/7 Access to Private Online Community


Pretty TOOLS, templates + GUIDES




This is your chance to FINALLY learn how to manage your money with confidence, give yourself a raise and make a profit every 👏🏼 time 👏🏼!

Ok Val, let’s do this!

Imagine ending the year knowing your numbers with confidence, a reliable monthly paycheck and paying your taxes + bills with ease…no really this can absolutely be your reality!

Are you ready to be one of the few who finally experience the financial freedom you always thought you’d have as an entrepreneur?